From: "Microsoft Advertising" <No-reply@microsoftadvertising.com>
Reply: "Microsoft Email" <reply-7469851-886774_HTML-1928046802-10073919-1@email.microsoftemail.com>
Date: Mon, 03 May 2021 04:38:42 -0600
Subject: Online search is thriving. 3 consumer behaviors you should know.
Plus, £100 ad credit to reach your new customers.
Plus, £100 ad credit to reach your new customers.
View as web page
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Hello
Microsoft Advertising
88
MILLION
new desktop searchers joined last year2
Start growing with the Microsoft Search Network when you sign up and
claim your £100 ad credit after spending £20.1
COUPON CODE: 094D5C20B6694567
Grow with us >
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[Surface laptop open for search on a table.]
[Surface Laptop open for search on table.]
THREE ONLINE SHOPPER BEHAVIORS YOU SHOULD KNOW
We conducted a study of 1,000 online shopping journeys.3 Here’s what
we learned.
[One.]
SEARCH IS AT THE CENTER OF ONLINE SHOPPING
88-90% of online shoppers used search. Meanwhile, only 39% used social
in their shopping journeys.
[Two.]
MOST SEARCHERS ARE OPEN TO SWITCHING BRANDS
In fact, 3 out of 4 searchers we studied visited multiple brands’
websites while they shopped.
ENTICE THEM TO BUY FROM YOUR BUSINESS WITH DYNAMIC SEARCH ADS
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[Three.]
ONLINE SHOPPING JOURNEYS VARY GREATLY
On average, 45% of purchase journeys lasted 30+ days. But some, like
grocery shopping, lasted only 2 days.
TARGET READY-TO-BUY SHOPPERS WITH IN-MARKET AUDIENCES
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SHOW UP WHEN THEY SHOP
Launch an ad with your £100 ad credit1 and our experts will help make
sure it stands out with budgeting assistance and copywriting support.
COUPON CODE: 094D5C20B6694567
Claim your £100 >
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Get expert advice >
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1Offer expires 30 June 2021. See Offer Details
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for terms and conditions.
How to redeem your offer: Before you can redeem your promotional
offer, you must sign up with Microsoft Advertising, then indicate a
primary payment method for your account.
2Comscore qSearch, Explicit Core Search (Custom), Global,
September 2020
3Microsoft Internal Data, N=1000, Australia, February – July 2020
Microsoft Advertising. Intelligent connections.
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